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Christmas Tips for Small Businesses

27/09/2021 6:56 PM | Anonymous

Although it may be the last thing you're thinking about, Christmas is actually only about two months away! As a small business, it's great to plan in advance to make sure you are on track for a fantastic Christmas period. Even with the uncertainty of COVID restrictions, there's still things you can do to boost your revenue over Christmas. Some tips we've compiled include: 


1. Consider staffing

Christmas is the busiest period of the year for many small businesses, and it is reasonable to assume you’ll need additional staff, especially as regular employees may want to take leave. Consider asking a recruitment agency for temporary support over the peak period! We suggest Highlands Recruitment, Flexiforce, Jobfind or LHD Nursing Recruitment Solutions. 


2. Plan your stock in advance 

Trading during peak times means you’ll need more stock to meet higher demand. Bulk buy ahead of time to take advantage of supplier discounts and to avoid running dry at critical moments. This not only applies to retail, but trades and hospitality too! 


3. Start your marketing now 

With delays in the postal service at the moment, combined with the peak period of Christmas, you'll want to inform your customers about your products well before December hits. Let them know now via your social media channels, emails and website the seasonal promotions you are running for Christmas time. This way you won't miss the shipping cut off!


Now to count down until the big day!


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