Following recent support from the NSW Government via their Bushfire Recovery ‘Community Resilience & Economic Stimulation Grant’ Program, Wingecarribee Shire Council & Destination Southern Highlands (DSH) has developed a continuation of the Share The Love campaign to promote and assist the region from the remaining impact of the Bushfires as well as the current dramatic effects of COVID-19. The initiatives proposed in this prospectus take in the immediate needs right up to when the region is re-opened to visitors.
The strategy of this campaign is to:
View the entire communications strategy and how you can get involved here.
Initiate immediate sales opportunities for struggling tourism operators and retail businesses that are still operational. In particular those who have had revenue affected by the fires and now the effects of COVID-19. These can be businesses that have closed or are open but operating in a restricted capacity.
Initiate sales at a later date for Accommodation, Events and Activities that are currently closed due to COVID-19 trading restrictions.
Promote the Southern Highlands as a desirable destination, with an array of quality operators and producers in a long term co-ordinated way spread over three (3) stages.